THE SECOND MILAGRO

 

What you do today is important! You trade one day of your life for it!

EVENT: BOOK TRAILER!!!THE SECOND MILAGRORainwater FamilyTravelsHomePrologueMexico, The BeginningMexico, The Second MilagroRetreat in ItalyWriting in ItalyReviewsMy WorldAnimal FriendsWork in ProgressSneak PreviewBook Signings and EventsBook SigningsBook Marketing TipsOther events

BOOK MARKETING TIPS

GET YOUR OWN WEBSITE:

Do this early. As soon as you even think about getting a book published, secure your name or the title of your choice for your website. I had www.lindarainwater.com for 5 years before my book was published. It’s not much money, and it is worth the price.

JOIN ONLINE GROUPS:  

There are many groups online that give you a place to post writing and get feedback. Eventually, your participation in these groups will give you added publicity. Check out Author’s Den, FanStory, Writers.com.

AMAZON.COM:   

A real must is to get your book listed on Amazon.com. It is not difficult to do. Utilize their options for scheduling events, link to your website and back to Amazon, and many more freebies.

Your aim is to be readily located on search engines. One year ago, my name yielded one entry from the minutes of Washington Independent Writers.  Today, I have at least three pages of listings. You won’t be read unless you can be found!!

CHECK OUT YOUR LOCAL PAPERS: 

You can’t get reviews if you are self-published, but you can get something better–articles. Approach newspaper columnists who do local interest stories and offer yourself for an interview. It’s better than a review that only a few people will read or believe. Give them a photo and book cover file, too.

ADVERTISE  IN LOCAL PAPERS:

Place an ad especially to announce a book signing or special event.

ARRANGE BOOK SIGNINGS: 

Don’t believe the statement that you can’t get into big bookstores for signings. Go personally to the bookstore. Ask to speak to the person in charge of signings. Tell them you are local, and if you have had other signings, point out how successful they were. Have an enlarged laminated copy of your book to attach to a desk announcing who you are. Have cards and maybe some type of gift, a bookmark or something related to your book.  Take photos and add those to your website.  Don’t forget small bookstores! And other places such as malls, craft shows, etc. 

Be aware of special requirements.  When I had a signing in one mall, I was shocked to learn that I was required to have a one million dollar insurance policy on file before I could set up a table.  Luckily, the university where I used to teach let me use the one they had on  file.  Don't just assume you can set up shop anywhere! 

TV AND RADIO TALK SHOWS:  

Look into Radio, Television Interview Report at www.RTIR.com., and Talkers Magazine at www.talkers.com.  They will assist you in working up an ad.  Get ready to talk as you wait for the phonecalls.

BOOK CLUBS: 

Contact local book clubs and offer a discount to the members if they choose your book, and offer to attend the discussion to talk about your work and answer questions.

MAILINGS:  

 Order postcards with your book cover and information about yourself and how to order the book.  Get mailing lists from organizations.

LIBRARIES:

Libraries have committees that decide on what books to place on their shelves.  The automatic reaction might be to say "No" to self-publishers.  Talk to a local librarian, donate copies to be considered, if necessary.

You never know where an ad or a contact will lead you.  An ad in the Washington Post Book World lead to a call from New York Times Book Review, and an offer I couldn't turn down to be listed in their December 3rd Christmas edition. With 15 million readers, the Times is the place to be seen!

If you have questions, comments, or suggestions, please write me at linda@lindarainwater.com.